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Relaxed Shoppers Spend More Money

In an article from Psychology Today, researchers have found that relaxed shoppers spend more money.

When we are relaxed our brain does not perceive a threat allowing us to think at an abstract level about products and services. For example, when shopping for a luxury car, a relaxed person might think about how comfortable they will be on a long road trip or how amazing their favorite CD will sound. The not so relaxed person is probably thinking about how much is that luxury audio system going to cost and do they really need it.

The next time you are trying to sell someone a product or a service, remember that their emotional brain has already formed a response and your goal is to stop their prefrontal cortex cortex from using logic to override their initial emotional brain.

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